On 15 February 2018, 15 organisations from the Rotterdam council assembled to make an effort to create a healthier range of foods in Rotterdam. This took place during an inspiration session within the context of the network Gezond010. The participants were so interested and inspired, that a tangible campaign ensued, whereby each organisation in turn contributed in some manner. The 15 diverse organisations took on the challenge to experiment for a week with a healthier food range. The Municipality of Rotterdam enlisted Variatie in de Keuken (Variety in the Kicthen) to advise and supervise the participants during this process.