Inspiration session Dutch Cuisine on the menu
Dutch Cuisine has demonstrated that Dutch cooking is creative, varied and seasonal, and that it ties in entirely with the current zeitgeist whereby awareness and sustainable food play a major role. In order to convey this message to a large number of people, Dutch Cuisine has enlisted the help of restaurants and chefs. They can fulfil the role of proud friends and ambassadors of the Dutch cuisine like no other, and show it: ‘we embrace this unique food culture and opt for sustainable food.’ That is why Dutch Cuisine is looking to work with as many restaurants and chefs as possible that are willing to place at least one Dutch Cuisine dish on the menu.
It was within this context that Dutch Cuisine ambassador Bas Cloo set up a Dutch Cuisine inspiration session at the Horeca Academie (Catering Academy) in The Hague in the autumn of 2017, in conjunction with the Municipality of The Hague. The target group comprised the chefs of The Hague, who were looking to increase the sustainability of their menu by including one or multiple Dutch Cuisine dishes.
The main objective is that by the end of 2018, at least 1000 restaurants will permanently feature a minimum of one Dutch Cuisine dish on their menu. In order to attain this aim, Dutch Cuisine has launched a recruitment campaign among the Dutch hospitality sector, catering and healthcare institutions.