The 5 principles



The dish reflects where we are and which season we are in
Dutch Cuisine is here to promote the Netherlands’ gastronomic culture. Our culture has always been an adoptive one, open and connected with the world. Something we continue to persevere with. Along with that, in the Netherlands we are able to vary our food with seasonal dishes. We’re pretty unique in that aspect. As a rule, nature determines our menu and the dish on our plate reveals where we are and which season we’re in.

Our aim
80% seasonal produce with as much as possible sourced from the Netherlands / 20% out-of-season produce.



Good for us and our world
We cook and eat in a way that’s healthy and varied. We use more fruit and vegetables, and less meat and fish. Eating healthily results in feeling good. It’s good for the body, good for the mind and good for the planet!

Our aim
80% fruit and vegetables / 20% meat and fish



Honest, multi-faceted food from what nature offers us
Nature’s biodiversity determines what we have to hand. Honest, multifaceted food from what the land and sea naturally produces through the seasons, without artificial additives. We are creative, in order to use the whole product and not just the parts which are easiest. From head to tail, without waste.

Our aim
Use what nature offers us through the seasons, avoid use of artificial additives, work right through from head to tail and waste nothing.



We purchase, cook and eat with high awareness
We recognise quality and taste. We purchase, cook and eat with high awareness. With respect to the ingredients, the source, the producer and the people we deal with along the way. When buying we therefore don’t just look at the price, but also at the quality. We invest in healthy produce, a healthy way of eating and the knowledge about it.

Our aim
Honest, high-quality produce which is, as far as possible, organic, Fairtrade, kind to animals, pure, fresh, seasonal and regional/local.



We work towards tomorrow
As a result of the four previously described principles, we create value which is beneficial all-round. We eat and live healthier, we leave the earth in a better state, we waste less, we pay the producer a fair price and we ensure better animal welfare.

Our aim
Dutch Cuisine is the guardian of the Netherlands’ way of eating and works towards tomorrow. Everything the earth has to offer us is a gift from previous generations, which we have a duty to pass on to the generations of the future.